This policy applies to all the DUDS platforms (the "Site" or "Web Site" or "Mobile Application" or "App" or "Us" or "We" or "Social Media Platforms "), which is operated and owned by Color by Colours, marketed and/or managed by Color by Colours . It is DUDS policy to comply with general laws for protecting user information and bank details shared for the purpose of availing DUDS services. This regulates the processing of information relating to you and grants you various rights in respect of your personal data.

Any Images, Data or Files Uploaded on the website must not be used without the consent of the authorized personnel of the brand.

The Web Site contains links to other websites over which we have no control. DUDS is not responsible for the privacy policies or practices of other web sites to which you choose to link from www.wearduds.com We encourage you to review the privacy policies of those other web sites so you can understand how they collect, use, and share your information




This Privacy Policy is intended for all Users of www.wearduds.com DUDS is dedicated to respecting and protecting the privacy of our Users. All information User provides, such as phone number, home address, current location, e-mail addresses or any additional personal information found on the site, will be used solely to support User relationship with DUDS strives to develop innovative methods to serve Users even better. DUDS is designed to operate efficiently while keeping user's privacy in mind. This Privacy Policy outlines the types of personal information that DUDS gathers from its users and takes steps to safeguard it. In order to provide a personalized browsing experience, DUDS may collect information from you, which may include technical or other related information from the device used to access DUDS platforms including without limitation to your current location. By registering or using or visiting DUDS platforms, you explicitly accept, without limitation or qualification, the collection, use and transfer of the personal information provided by you in the manner described in the Terms & Conditions and Privacy Policy. Kindly read the Terms & Conditions and the Privacy Policy carefully as it affects your rights and liabilities under law. If you do not accept the Terms and Conditions and this Privacy Policy, PLEASE DO NOT USE DUDS SERVICES.

DUDS reserves the right to take any rightful legal action against the customer if any fraudulent activity is identified such as multiple usage & abuse of coupon code, wrong claims for orders etc.



By using or visiting DUDS platforms, you expressly consent to the Terms and conditions and our Privacy Policy and to DUDS processing of Personal Information for the purposes given under the Terms & Conditions and this Privacy Policy, subject to the local laws, in the following ways such as;

to create a personalized account containing your contact information, email-id, address, bank details etc based on information you provide or imported from other sites or applications, or any information provided by third parties;

to contact you about any Website updates, informational and service-related communications, including important security updates to inform you of other services available from DUDS or its affiliates, if any. ("Affiliates" means entities that control or are controlled by or are under common control with DUDS); to enable you to provide feedback, and contact DUDS customer service in case of any problem with the services or emergency to conduct surveys, make promotions, advertise and to provide the results thereof such as success stories etc; to provide information about you and your experience to further promote our websites etc. to help your friends, contacts, and potential customers find your profile and connect with you; to allow you to share your experience and information with your connections; to give search engines access to public information; to detect, investigate and prevent activities that may violate our policies and are illegal; to provide certain information that enable users to network, post information on social media such as Facebook. twitter, Instagram etc; to generate internal reports about the use of our platforms and many more related uses.


DUDS uses the information provided by you to create its own database and networking, and may enable third parties to see

your personal information for marketing purposes. DUDS has certain hashtags such as #duds #Discover Your Style which will be provided to you while you purchase a merchandize from DUDS platforms. If you upload a picture on social


media such as Facebook or Instagram using these hashtags, the DUDS platforms will automatically link that picture to DUDS platforms. The picture will be solely used for marketing and promotional purposes and shall be visible to anyone who uses the DUDS platforms. Your Profile information may be used for networking with other community members or may be visible to service providers or customers who are using the Website. In addition, portions of your personal information may be made public for networking.

You acknowledge that by providing your personal information, you have consented to your information being used as described here. We shall take measures to safeguard your information from unauthorized access or inappropriate use by third parties. However, DUDS has no control over third parties' websites and is not responsible for any sort of misuse or any other liability. You acknowledge that by linking with third party web sites, you are aware of the potential misuse and risk involved.



You are responsible for ensuring that your login credentials (your username and password) are kept confidential. In order to provide security measures, we have implemented technical and organizational measures specially designed to secure your personal information from accidental loss and unauthorized access, use, alteration or disclosure. However, due to the inherent open nature of the Internet and wireless communications, we do not provide guarantee that your personal information will be completely free from unauthorized access by third parties, because the transferring of money over or through DUDS Platforms are not within our exclusive control.


Use of DUDS services plies Users acknowledgement and assumption of this risk involved. DUDS has made all reasonable efforts to put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. We seek to ensure compliance with the requirements of the Information Technology Act, 2022 as amended and rules made there under to ensure the protection and preservation of your privacy. However, it is your responsibility to not provide a sensitive data that you would not want to make public. You should be aware that your account may be monitored by the customers and service providers across the Websites.

We also use cookies to administer our platforms and deliver a personalized experience. For additional detailed information on each of these, please see below.



"Cookies" are pieces of information that may be placed on User's device by a service provider for the purpose of facilitating and enhancing User communication and interaction. To the extent possible depending upon User's device, DUDS may use cookies (and similar items such as web beacons, tags, etc.) to customize User experience, to make usage of Apps more convenient or to enable DUDS to enhance its Services. DUDS may also use and place cookies on User devices from our third-party service providers in connection with the User services, such as an analytics provider that helps User manage and analyse DUDS Services. User may stop or restrict the placement of cookies on certain devices or flush them from User's browser by adjusting User's web browser preferences. However, User may still use DUDS Services, but it may interfere with some of its functionality. Cookies and similar items are not used by DUDS and may automatically retrieve personal information from Users device without User's knowledge. Cookies are device and browser specific, so if User makes a change to User's environment DUDS may reinstall a cookie.


We might utilize session ID cookies to enable certain features of the website, to better understand how you interact with the website and to monitor aggregate usage by DUDS users and web traffic routing on the Website. Unlike persistent cookies, session cookies are deleted from your computer/ device when you log off from the website and close your browser. Third party advertisers on the website may also place or read cookies on your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the website you visit. If you do not accept cookies, however, you may not be able to use all portions of the website or Services.


We might utilize session ID cookies to enable certain features of the website, to better understand how you interact with the website and to monitor aggregate usage by DUDS users and web traffic routing on the Website. Unlike persistent cookies, session cookies are deleted from your computer/ device when you log off from the website and close your browser. Third party advertisers on the website may also place or read cookies on your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the website you visit. If you do not accept cookies, however, you may not be able to use all portions of the website or Services.


We might also use frocking technologies which may record information such as internet domain and host names; internet protocol (IP) addresses; browser software and operating system types; click stream patterns; dates and times; and location from which the website is accessed. Our use of cookies and other tracking technologies allows us to improve our web site and your web experience. We may also analyse information that does not contain Personal Information for Trends and statistics.




DUDS, reserves the right, at its discretion, to change, modify, add, or remove portions from this Privacy Policy at any time. However, if at any time in the future DUDS plans to use personal information or location-based data in a way that materially differs from this Privacy Policy, such as sharing such information with more third parties, DUDS, will post such changes here and provide Users the opportunity to opt-out of such differing uses. Users, continuing to use our services, following the posting of any changes to this Privacy Policy means User's acceptance to such changes.




Wis commit to respecting your online privacy and data. We further recognize your need for appropriate protection and management of any personally identifiable information ("Personal Information you share with us. The Personal Information is used for such purposes as mentioned in this privacy policy. DUDS shall collect from its User Private Information and Publicly Available information.

Private Information: Users full name, age, mobile number, permanent address, current location, e-mail address, bank details or

any other information required for registering and creating and account and thereafter availing DUDS services. We may share your Private Information only as described in this Privacy Policy and related documents.

Publicly-Available Information: The information made available to the public shall include:

Name (as registered). Contact Information including email address, phone number and residential address. DUDS does not solicit any information provided by the User; however, if the information is required by any Central/State Authority for whatsoever purpose, information shall be shared by DUDS, without seeking Users prior permission DUDS may send User service-related emails (eg, account verification, changes/ updates to features of the Service, technical and security notices).

We collect the following general types of information about you when you visit our Website: personal information, demographic information, behavioural information, and indirect information. In each case, however, it is indicated on the web site whether any personal or demographic information must be provided to use the requested services or not. Demographic information is information that is not unique to you in the sense that it refers to selected population characteristics, such as your ZIP code or postal code, age, preferences, gender, race or ethnicity, occupation etc.

We also collect behavioural information regarding how you use our Website, the areas of our site that you visit, what services you access, geo-location, browser and operating system type, domain names, access times and referring Web Site addresses etc: This information is necessary for analyzing the use of resources, troubleshooting problems, preventing fraud, and improving our services.

We collect indirect information about the User when you use certain third party services on our Web Site and the collection of such information is considered necessary for that purpose

We collect financial information such as Bank Account details or Credit Card /Debit Card details or other payment related details, solely for the purpose of making poyment to the service providers for the services availed by you.

We do not collect sensitive personal information like physical and mental or other health conditions or medical records and history, Biometric information such as fingerprints, voice & facial patterns and DNA any other sensitive information which la confidential or sensitive by its nature.

We do not store information of users like the password of your email account or bank details. The password of your DUDS account automatically gets saved in the DUDS server when you create an account or register with DUDS.


If you choose to login with Facebook/ Google or similar sites, we import the information that you choose to share with us by installing the application or logging into that platform or Web Site, and we make it part of your account, Because DUDS allows you to share your information, we make certain information about you publicly available by default. Such information may, for example, be accessed by everyone on the Internet, including users without accounts, and may appear in public search engine search results


We may personalize the advertisement shown on our websites. In order to provide this personalization, in addition to Information we collect about you on our sites, we acquire information (including personal, demographic, behavioural and indirect information) about the User from third parties who provide it to us.


We may also ask for your feedback after the services you avail in an effort to deliver the best possible experience in future. We might communicate with you regularly with tips, advice and survey information on using the Website to improve our services However, we provide you with the opportunity to opt-out of these types of communications. If you choose to receive these types of communications at the time of registration, but later decide to refrain from receiving these communications, you may simply log into your account and edit your account by changing the option to "Unsubscribe.


We retain your personal information to further provide you with better services. If you wish to delete or close your account, please contact us at info@wearduds.com An email will be sent to you to confirm that your personal information and bank details have been deleted. A repository copy of an email will be retained only for as long as DUDS reasonably considers necessary for its audit and record purposes. DUDS shall also retain logs, demographic, indirect, and statistical information that may relate to you but do not identity you personally. If your personal information was previously accessed by others using our Sites, we are not able to delete the information or copies thereof from their systems.


If you do not want your information to be processed as described by this policy, you may revoke your consent to our Privacy Policy. If you wish to do so, please contact us. However, please note that if you do withdraw your consent, you may not be able to use the relevant services and your account will be deleted.


DUDS holds the discretionary right to delete the data after the period of 60 days from the date of deletion of your account. Thereafter, DUDS may either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations.




DUDS, automatically collects non-personal information from the User for the DUDS Services, such as IP host address, device specific identifiers, computer or smart phones configurations, number of times page has been viewed and usage habits of the DUDS users or any similar data. It may be possible at times that while collecting non-personal information through automatic means, DUDS may unintentionally collect or receive personal information that is mixed in with the non-personal information. While DUDS will make reasonable efforts to prevent such incidental data collection, the possibility still exists. If DUDS does inadvertently collect personal information, we will not intentionally use such personal information for any purposes. DUDS shall not be responsible for the same if the information is collected unintentionally in such a scenario. DUDS, may also aggregate demographic information collected from the Users (such as the number of users in a particular State) in a manner which does not identify any one individual.



Any of the information we collect from you may be used in one of the following ways but not restricted to: To Improve Our Website and Foster Positive User Experience. We continually strive to improve our Website offerings base the information and feedback we receive from you.

To Improve Services and Respond to Queries Raised. Your information helps us to more effectively respond to User's service requests and support needs. The email address you provide may be used further to send you information and updates pertaining to your account or requests, in addition to receiving occasional DUDS news, updates, related product or service information,etc.

Legal Purposes: We may share your information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process. We may also share your information to investigate and address threats or potential threats for the safety of public or any person, to investigate and address violations of this Privacy Policy or the Terms of Service, or to investigate and address violations of the rights of third parties and/or to protect the rights, property and safety of DUDS users, employees, or public. This may involve the sharing of your information with Law enforcement, Government Agencies, Courts, and/or other organizations on account of legal requests such as summons, court order or Government demand to comply with the Law.

Others: If we believe that disclosure is necessary or appropriate to protect the rights, property, or safety of DUDS, its User's or any other person for that matter. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.



DUDS uses the information we gather on the Web Site, whether personal, demographic, collective or technical, for the

purposes of operating and improving the Web Site, fostering a positive user experience, and delivering the products and services that we offer.


If you have provided consent to do so, we may also use the information gathered to inform you of other services available or our affiliated companies or to contact you for receiving feedback regarding current services or potential and services that may be offered. We may also provide additional communications and information on new services which may be of interest to you. The nature and frequency of these messages will vary depending upon the information we have about you. However, you may choose to refrain from receiving the same while opting out at the time of registration or may be later as and when you decide to do so.

Although we are committed to protecting your privacy, we do not promise, and you should not expect, that your personal

information or private communications will always remain private. It may be shared to third parties as and when required. As a user of the platforms, understand and agree that you assume all responsibility and risk for your use of the platforms, the internet generally, and the documents you post or access and for your conduct on and off the Websites.


We may share your information with third parties who help us in the delivery of our services to you. We disclose information to companies and individuals we employ to perform functions on our behalf.


We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, sons involving potential threats to the physical safety of any person, violations of DUDS/ Color by Colours LLPS Terms of Use, or as otherwise required by law.


We transfer information about you if

Color by Colours/DUDS is acquired by or merged with another company. In this event, we will notify you before transferring or disclosing your personal information.


DUDS may or may not provide links to third party services from within DUDS Service, DUDS is not responsible for the privacy practices or the content of these third-party services and such links should not be construed as an endorsement of any such third party services by us.


DUDS shall not be responsible for any act of the user's or third parties which is contrary to the Terms of Use or Laws. DUDS shall not be held responsible for the illegal act of the user towards the other.




The User can gain access to the Personal Information you have provided by visiting our Website/Apps. If you need any assistance with respect to Log In, you can send us an email on info@wearduds.com In order to inquire about the privacy setting of your personal information with us, contact the relevant Officer/Authority on info@wearduds.com DUDS retains indefinitely all the information we gather about you in an effort to make your repeat use of the Web Site more efficient, practical and relevant. You can delete your account from DUDS online database, at any time. This will remove all your personal details and bank account information with us.




The User may unsubscribe from DUDS advertisement/marketing messages. All unsubscribe or opt-out requests should be sent to us at info@wearduds.com and DUDS, will process the Users request within a reasonable time after receipt. However, DUDS is not responsible for removing Users personal information from the lists of any third party to whom User has shared information at his/her own discretion. The User should contact such third parties directly and if the user does contact, we assume that you have acknowledged all the risks involved therein.




Use of the DUDS Service is governed by, and subject to, the Terms of Service. This Privacy Policy is incorporated into such terms.